Launching a crypto token through Sweatcoin as an acquisition channel introduced a structural risk: millions of tokens could become instantly liquid, creating sell pressure and undermining long-term value and trust. The challenge was not distribution, it was retention, comprehension, and stability at consumer scale.
Industry context: In crypto-native products, staking is the standard mechanism for reducing liquidity and incentivizing long-term participation. However, staking concepts are poorly understood by Web2-first audiences and often create friction, confusion, or distrust.
Product Design Challenge
How might we introduce a value-locking mechanism that:
Reduces immediate sell pressure
Aligns with industry standards
Remains intuitive for a non-crypto-native audience
Feels rewarding rather than restrictive
Strategic Solution
We re-framed staking as a consumer-friendly concept: Grow Jars.
Instead of positioning the mechanic as a technical financial action, we designed it as a progressive growth tool, using familiar mental models and language to make the behavior feel safe, optional, and beneficial.
Furthermore, we productised the Jar, and the jar asset, in order for us to sell it as a product for future partners. The use case ? A potential partner would sponsor the interest that comes from the jar, and our users interact with their brand and products directly from our wallet.
System Extension
To reinforce participation, we designed a reward marketplace tightly connected to Grow Jars.
A simple rule governed the system:
Users who commit a defined amount of tokens unlock access to rewards and raffles.
This created a clear behavioural loop:
commit → participate → earn → repeat
Results:
46%
of total tokens in circulation remain locked
500k
is the biggest number of entries to a prize draw