Silviu Sotelecan
Head of Design
UX/UI Design
Development
Brand Identity Design
Ongoing Support
UX/UI Design
Development
Brand Identity Design
Ongoing Support
I design for the moments people never notice, but always feel.
Head of Design
UX/UI Design
Development
Brand Identity Design
Ongoing Support
I design for the moments people never notice, but always feel.
Design leader with 15+ years of experience across consumer platforms, fintech, crypto, healthcare, and telecom, operating at millions-of-users scale.
Websites launched
Helping brands make their mark online.
Users onboarded & retained
Across all the projects I've helped build
Users onboarded & retained
Across all the projects I've helped build
ARR influenced
Across crypto, healthcare, and telecom
ARR influenced
Across crypto, healthcare, and telecom
Design teams & systems building
Decades of experience in delivering impactful digital solutions.
Design teams & systems building
Decades of experience in delivering impactful digital solutions.
Design leader with 15+ years of experience across consumer platforms, fintech, crypto, healthcare, and telecom, operating at millions-of-users scale.
Websites launched
Helping brands make their mark online.
Users onboarded & retained
Across all the projects I've helped build
ARR influenced
Across crypto, healthcare, and telecom
Design teams & systems building
Decades of experience in delivering impactful digital solutions.
by helping companies and founders define direction early, make the right product decisions, and build products that scale to millions of users and become profitable, while keeping trust and clarity.
by helping companies and founders define direction early, make the right product decisions, and build products that scale to millions of users and become profitable, while keeping trust and clarity.
How I lead when the stakes are high
These principles guide how I make decisions, lead teams, and build products that scale.
How I lead when the stakes are high
These principles guide how I make decisions, lead teams, and build products that scale.
Clarity over speed
I focus on defining direction early, so teams don’t move fast in the wrong direction.
Decisions over deliverables
My role is to make the hard product and design calls, not to ship artifacts for their own sake.
Systems over one-offs
I build foundations that teams can scale on, reducing design debt as the product grows.
Outcomes over output
Success measured by: adoption, retention, trust, and revenue. Not by the volume of work shipped.
Clarity over speed
I focus on defining direction early, so teams don’t move fast in the wrong direction.
Decisions over deliverables
My role is to make the hard product and design calls, not to ship artifacts for their own sake.
Systems over one-offs
I build foundations that teams can scale on, reducing design debt as the product grows.
Outcomes over output
Success measured by: adoption, retention, trust, and revenue. Not by the volume of work shipped.
Selected work
Proven results through design leadership
Selected work
Proven results through design leadership
Experience
Experience
from start until now
Experience
from start until now
Head of Design
Sweat Foundation
Led the creation and growth of Sweat Wallet from 0 → scale, owning design vision, product direction, and quality end-to-end. Defined the product narrative and experience strategy for a consumer crypto wallet operating at scale.
Impact: $6.5M+ Recurring annual revenue · 18M+ Users · 0 → Profitability
2021
→
Now
Head of Design
Sweat Foundation
Led the creation and growth of Sweat Wallet from 0 → scale, owning design vision, product direction, and quality end-to-end. Defined the product narrative and experience strategy for a consumer crypto wallet operating at scale.
Impact: $6.5M+ Recurring annual revenue · 18M+ Users · 0 → Profitability
2021
→
Now
Head of Design
Sweat Foundation
Led the creation and growth of Sweat Wallet from 0 → scale, owning design vision, product direction, and quality end-to-end. Defined the product narrative and experience strategy for a consumer crypto wallet operating at scale.
Impact: $6.5M+ Recurring annual revenue · 18M+ Users · 0 → Profitability
2021
→
Now
Head of Design
Swetacoin
Served as Interim Head of Design during a critical transition, aligning founders and product leadership around the next iteration of the platform and establishing foundations for scale.
Established foundations for scale through team structure, design standards, and decision-making frameworks, increasing alignment and delivery confidence across the org.
Impact: Product direction reset · Design org stabilized
2023
→
2024
Head of Design
Swetacoin
Served as Interim Head of Design during a critical transition, aligning founders and product leadership around the next iteration of the platform and establishing foundations for scale.
Established foundations for scale through team structure, design standards, and decision-making frameworks, increasing alignment and delivery confidence across the org.
Impact: Product direction reset · Design org stabilized
2023
→
2024
Head of Design
Swetacoin
Served as Interim Head of Design during a critical transition, aligning founders and product leadership around the next iteration of the platform and establishing foundations for scale.
Established foundations for scale through team structure, design standards, and decision-making frameworks, increasing alignment and delivery confidence across the org.
Impact: Product direction reset · Design org stabilized
2023
→
2024
Sr. Product Designer
Kare Partners
Led product design for Kure, an internal healthcare SaaS platform supporting large-scale clinic and hospital operations across multiple stakeholder groups.
Partnered closely with leadership to translate complex workflows into scalable, reliable product experiences that supported both care delivery and business operations.
$12M+ Annual revenue supported · 9 Clinics · 3 Hospitals
2017
→
2021
Sr. Product Designer
Kare Partners
Led product design for Kure, an internal healthcare SaaS platform supporting large-scale clinic and hospital operations across multiple stakeholder groups.
Partnered closely with leadership to translate complex workflows into scalable, reliable product experiences that supported both care delivery and business operations.
$12M+ Annual revenue supported · 9 Clinics · 3 Hospitals
2017
→
2021
Sr. Product Designer
Kare Partners
Led product design for Kure, an internal healthcare SaaS platform supporting large-scale clinic and hospital operations across multiple stakeholder groups.
Partnered closely with leadership to translate complex workflows into scalable, reliable product experiences that supported both care delivery and business operations.
$12M+ Annual revenue supported · 9 Clinics · 3 Hospitals
2017
→
2021
Web Designer
Tello
Led the design of Tello’s e-commerce platform, supporting telecom services and device sales across web and mobile.
Designed both customer-facing experiences and internal tools, including a client portal and mobile app for subscription management.
Impact: 3× Revenue growth · 1.5M+ Users connected
2013
→
2017
Web Designer
Tello
Led the design of Tello’s e-commerce platform, supporting telecom services and device sales across web and mobile.
Designed both customer-facing experiences and internal tools, including a client portal and mobile app for subscription management.
Impact: 3× Revenue growth · 1.5M+ Users connected
2013
→
2017
Web Designer
Tello
Led the design of Tello’s e-commerce platform, supporting telecom services and device sales across web and mobile.
Designed both customer-facing experiences and internal tools, including a client portal and mobile app for subscription management.
Impact: 3× Revenue growth · 1.5M+ Users connected
2013
→
2017
Latest Thoughts
While resting or decompressing, I reflect on the challenges and projects I worked on and write them down.
