ConsumerGamificationDesign leadership

Sweatcoin

Led design across a 200M+ user move-to-earn app while aligning strategy between acquisition and monetization.

Role: Interim Head of Design
Timeline: Sep 2024 to Jun 2025
Scope: 200M+ usersTwo products in parallel

yearly recurring revenue: $12M
users: 200M+

Seen from above, two hands hold a phone over a gravel path with autumn leaves and a pair of running shoes; on the screen, Sweatcoin’s home: a ring of steps, 3,120 of 6,000, a Starter challenge, and cards to invite, claim and get

Connecting movement with a long-term product loop.

In parallel with Sweat Wallet, I led design for the 200M+ user move-to-earn product. The work aligned the acquisition experience with a clearer path to ongoing value, creating a more coherent relationship between health habits, rewards and retention.

The progression system

An exploration of the progression system, and of gamifying the experience.

Tracking your Daily Progress
Achieving your Daily Goal
Participating in a Challenge
Progressing through a Milestone
Achieving a Milestone
Transitioning Milestones
Continuing your Challenge
Your Challenge at a glance
Getting the Trophy Ring
Enjoying your trophy room

Home: a ring of steps, 3,120 of 6,000; a Starter challenge, complete 30k steps in 30 days; and cards to invite, claim the daily rewards and get twice the Sweatcoins on Premium

Exploring
progression visualisation

The home, from the vision back to the first options.

The research and exploration rendered tangible results, as the path idea turned into the Challenges feature, which was later productised and sold as a sponsored feature.

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