Seen from above, two hands hold a phone over a kitchen counter, glass jars at its back; on the screen, Sweat Wallet’s Step Jar: a boostable balance of 8,502.42 and a Top up Step Jar button

Sweat Wallet / Value locking

Staking in Sweat Wallet

From Token Launch Risk to Long-Term Value Locking

Role
First designer → Design leadership
Product
Sweat Wallet
Platform
iOS and Android
Focus
Long-term retention

Launching a crypto token through Sweatcoin as an acquisition channel introduced a structural risk: millions of tokens could become instantly liquid, creating sell pressure and undermining long-term value and trust. The challenge was not distribution, it was retention, comprehension, and stability at consumer scale.

Industry context: In crypto-native products, staking is the standard mechanism for reducing liquidity and incentivizing long-term participation. However, staking concepts are poorly understood by Web2-first audiences and often create friction, confusion, or distrust.

Step Jar: a boostable balance of 8,502.42, 4,200 earned, a Top up Step Jar button, and the jar's boosters under it

How we got to 46% of total tokens in circulation locked.

Product Design Challenge

How might we introduce a value-locking mechanism that:

  • Reduces immediate sell pressure
  • Aligns with industry standards
  • Remains intuitive for a non-crypto-native audience
  • Feels rewarding rather than restrictive

Strategic Solution

We re-framed staking as a consumer-friendly concept: Grow Jars.

Instead of positioning the mechanic as a technical financial action, we designed it as a progressive growth tool, using familiar mental models and language to make the behavior feel safe, optional, and beneficial.

Furthermore, we productised the Jar, and the jar asset, in order for us to sell it as a product for future partners. The use case? A potential partner would sponsor the interest that comes from the jar, and our users interact with their brand and products directly from our wallet.

The idea

It started from looking at competitors: everybody was using a piggy bank, a flower pot or a bank vault. I wanted something relatable, that users could easily use and adopt.

  1. The first jar: a clear glass dome over a pink base, a Sweat coin inside
  2. The Step Jar: a sneaker under a dome ringed with lightning, on a metal base with a jet booster on each side
  • The coin jar on a dark purple base with a row of lights
  • The coin jar on a gold base marked Premium
  • The coin jar on a white base, its dome edged in blue
  • The guitar jar: an electric guitar and notes under a purple dome
  • The gem jar: a red gem glowing under a glass dome, on a gold base marked Sweat

The flow

  • Top up: 106,921 typed on a number pad, the estimated reward under it, the available balance with a Max button, and Continue
  • Terms and conditions for a boostable Step Jar: up to 10% APY, the estimated rewards, the day it ends, some things to keep in mind, the transaction fee, and Swipe to collect
  • A purple Sweat coin turning on a dark purple screen while the top up goes through
  • Step Jar topped up: 6,115.2, the balance updating in a few minutes, a card offering twice the jar's earnings with Max, and Back to Grow

The Grow page
through time

The Grow page, from the live version back to the first.

Boosters

As Jars moved from fixed rates to movement-based APY, we introduced Boosters.

They support people who are less active, add a hook for gamification, and gave us a new surface to sell once the fixed APY values for Jars were deprecated.

  • Basic Booster: a silver booster hovering with its jet lit, plus 2.5% APY for 1 day, and Activate Booster
  • King Booster: a gold booster hovering with its jet lit, plus 10% APY for 7 days, and Activate Booster
  • Pro Booster: a purple booster hovering with its jet lit, plus 5% APY for 5 days, and Activate Booster
  • Step Jar, 5% boosted: a balance of 8,502.42, Top up Step Jar, and the boosters under it with one active
  • All boosters: five cards of Basic, Pro and King boosters
  • Booster activated: two silver boosters fly in and lock on to the Step Jar's base, over plus 2.5% APY, active for 1 day, and Continue
  • Step Jar, 2.5% boosted: 1,629.63 in all jars, Top up Step Jar, the week's bars, and a Basic Booster under them

System Extension

To reinforce participation, we designed a reward marketplace tightly connected to Grow Jars.

A simple rule governed the system:

Users who commit a defined amount of tokens unlock access to rewards and raffles.

This created a clear behavioural loop:

  1. commit
  2. participate
  3. earn
  4. repeat
  1. A prize card: Nintendo Switch, by Sweat Wallet. Grow $SWEAT and you have a chance to win it. 100 of 100 available to enter, entry 10 $SWEAT, a little over 72 hours left
  2. A prize card: Tesla Model 3, by Sweat Wallet. Walk, Grow and this Tesla can be yours. 100 of 100 available to enter, entry 10 $SWEAT
  3. A prize card from a partner: $3,000 in Google Play gift cards, 100 of them for the winners, drawn on July 1. 100 of 1,000 needed in Jars; Grow Jar to enter
  4. A prize card: AirPods Max, by Sweat Wallet. Grow $SWEAT and you have a chance to win it. 100 of 100 available to enter, entry 10 $SWEAT
  5. A prize card: JBL Bluetooth Speaker, by Sweat Wallet. Walk, Grow and this speaker can be yours. 100 of 100 available to enter, entry 10 $SWEAT

Results

46%
of total tokens in circulation remain locked
500k
is the biggest number of entries to a prize draw